Celebrities should first know about the product is good or it causes any effects. ABSTRACT: Celebrity endorsement is a widely used tactic in marketing and a useful way of pushing a product in crowded markets, much research has been done on the selection and effect of celebrity endorsement. The quality of the product must make the people to buy the product not the celebrity. We all know which product fabulous or worse. - Association of celebrity with a brand allows it to be more promotable. If the endorsement comes from an athlete, then it is also important that they win! I think that the celebrities should endorse advertisements because of the following reasons: Celebrity endorsement is beneficial to some extent. The products endorsed by a celebrity get more popular. As they have achieved so much for there hard work in there life they have every right to do so. We should never be do, what they want and wear to us. But these thing depends upon the popularity and the fame of any actor if his or her popularity good in the market, society and somebody following, like them then possitive affect will be there someone thinks do so. Hi friends, celebrity brand endorsement should be avoided. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. This shows that more people loves to purchase bajaj bikes as compared to Yamaha. Abstract. 3.2. But its not the case most of the times. He is promoting the washing powder. But it has limitation on both sides like if the sachin endorse boost will charge for its adds which adds to the cost of boost. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. Influencer marketing creates word of mouth advertising with the help of people who are trusted in certain circles. As now these a few young generation feels like what an actor is wearing in an add they want to wear same thing as well someone thinks do so. Brand endorsement using celebrities must be minimized. They should be allowed to go for advertisements in free tile only. People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. Many of them are endorsed by celebrities too. The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. Yes, definitely it is an effective method to draw people's trust in the brand. Marketing makes a priority out of the consumer (Reynolds & Lancaster, ... A pre-test was initially conducted with ten notorious researchers in the fields of marketing, luxury brands, jewelry, and social media. ! Among many other marketing tools, celebrity endorsements have become one of the most powerful and widely used means of communication between marketer and consumer. In my opinion brand endorsement as an actor of any product affects the profit of the business in a positive way as the young generation feels like what an actor is wearing in an ad he also wants to wear the same thing. Take the initiative to participate and contribute your thoughts. According to me, brand endorsement by celebraties should not be totally banned, instead there should be some limitations. A celebrity talking about an ad will attract more eye balls than a common person talking about a product. Well according to my views, that if we look in today's era the people still gets attracted towards all those promotions and advertises that is supported by our popularised and well known celebrities. A company who wish to earn by selling their products wants celebs to endorse their products and raise their sales bar and on the other side people believe on their thoughts and purchase that as it is endorse by their favourites. Effect of Celebrity Endorsement on Brand Image Learning from the example of Nike; the brand is well known in almost all parts of the world, especially being ranked the 16 th most valuable brand by the annual Forbes ranking of The World’s Most Valuable Brands, for the exponential brand … Celebrity Endorsement Introduction Celebrity branding is a type of branding or advertising, in which a celebrity becomes a brand ambassador and uses his or her status in society to promote a product, service or charity and sometimes also appear as a promotional model. And when we see Kareena Kapoor endorsing a fairness cream we think the secret of her beauty lies in that very cream only. This is because bajaj bikes has good design and quality as compared to Yamaha. But the people should be knowledgeable enough about the product before they buy. Big … - The publicity remains more effective when the name of the brand is associated with some celebrity. This study identifies key factors that determine the effectiveness of the celebrity endorsements in advertisements. It is just okay to use celebrities in endorsement because it is one way of publishing the products to be well known. Celebrity brands and endorsements gone wrong ... for QuickTrim which she endorsed and praised as highly effective for weight loss. Celebrity is more important in marketing. Celebrity endorsements are basically an effective way to ensure a brand to get noticed. People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. Celebrity brand endorsement is an effective advertising strategy but not to a greater extent because the capital raised for the marketing of these products increases the …

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