Inner Circle is a global dating app aimed at bringing together like-minded, career-driven singles by matching users on shared interests.

We worked closely with the Inner Circle team to develop ‘Meet your Match’ - an ongoing global campaign that puts real users in the spotlight to promote the app. As we wanted the project to be as real as possible, we set up an in-app casting call. We then selected a group of people for the three-day production in which we shot a total of 35 films and 50 photos. The global campaign is still live, featuring all the assets we created