research & direction + brand story + photography + video  
2019

research & direction + brand story + photography + video  
2019

to create a visual world around the kitchen accessories from slic., we took on the creative direction, brand story, photography and video work for the dutch brand. we made product photos as well as campaign shots, did campaign videos, and helped set up the overall visual identity for the brand. our aim was to create a visual identity that complements the products: clean, elegant, and sharp as a knife.

slic. is a dutch kitchenware brand, creating honest and desirable, high-quality kitchen essentials. their products are made to enhance the everyday cooking experience. as they see themselves as an interior brand that focuses on the heart of the home: the kitchen.

to create a visual world around the kitchen accessories from slic., we took on the creative direction, brand story, photography and video work for the dutch brand. we made product photos as well as campaign shots, did campaign videos, and helped set up the overall visual identity for the brand. our aim was to create a visual identity that complements the products: clean, elegant, and sharp as a knife.

slic. is a dutch kitchenware brand, creating honest and desirable, high-quality kitchen essentials. their products are made to enhance the everyday cooking experience. as they see themselves as an interior brand that focuses on the heart of the home: the kitchen.